Want to know the secrets of how to write a blog post that converts? In this article, I’ll share 7 tips that will help you write a blog post that converts. You see most people that visit your blog post usually leave without reading it all the way through. What sucks even more is that… Read more

Not long time ago I took part in a Potato-Chip-Challenge (sounds weird? … is actually really funny), where we had to construct a protection/package for a single potato chip. It was basically all about being innovative … and maybe to create the Potato-Chip-Package of the future? The task was to build a box out of… Read more

In one of our Innovation Methodology classes we had the chance to learn the SCAMPER Method, which can be seen as an Idea Manipulation Tool to guide us in generating diverse ideas. As I never heard about this Technique before, I was quite curious how you can apply it in real life. It was very… Read more

Most people apparently think constraints are something like an obstacle to overcome which is unpleasing and makes everything harder than it already is. But actually some limitations can improve your work, your creativity and the skill to innovate way further than you might imagine. ‘Constraints shape and focus problems and provide clear challenges to overcome.… Read more

What is design thinking all about? Design thinking is a non-linear, iterative process which seeks to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. The method consists of 5 phases—Empathize, Define, Ideate, Prototype and Test and is most useful when you want to tackle problems that are ill-defined or… Read more

There are a lot of things a fresh Startup-Company can do wrong by acquiring investors. A good example of how not to attract investors is the well-known medical company ‘Thesaurus’ which was lead by Elizabeth Holmes and her ‘Fake it till you make it’ strategy (If you do not know about this yet, here is… Read more